Roca & Roll: JUGAR CON CUBES

Once inside the gates, design and architectural experiments were everywhere. The cubes naturally felt obliged to participate, and so made a basic “no-legs-showing” b-structure -

- and then an experimental take on the “Vertical like Net” shape with a surprising last-box-up variant.

Satisfied with this performance, the cubes found a nice area bathed in light from a very big mirror ball and had a rest. The cubewearers parted from the cubes and went inside the exhibition, leaving the cubes unsupervised in a 4+3 vertically stacked position.

Drama struck 2 hours later when the cubewearers met again under the mirror ball. The cubes were gone! Kidnapped! A very bad situation for the cubewearers, whose basic premiss it is to wear cubes, and therefore cannot be cubewearers without cubes. Time stood still for a moment, untill suddenly a cube was spotted running around in the open space in front of the exhibition, and the chase began. Other cubes were spotted as the first was caught, unveiling the first fake cubewearer as a teenage girl.

When the other cube-nappers showed to be merely young boys and girls, a new understanding dawned on the cubewearers: the young people were just playing, having no bad intentions in mind. They had seen the cubes stacked up, alone, and had wanted to experience the joy of cubewearing themselves. And who were the cubewearers, who themselves knew that joy better than any, to deny them that? And so they all parted in good spirits, a little wisdom and a few new friends richer.

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The story behind the cubes.

May 6th, 2006

The 5th of April was a warm sunny day in Milan, a welcome change for 5 pale young men, just arriving from grey rainy London.
It was the day to kick off the project! After planning and sketching on a desk in London, it was a very different and exciting experience finally to be there, in the streets of Milan, putting on the cubes.
None of us could help laughing as we carefully started to move around in the cubes and practise our different poses/sculptures. A cube almost work like a blindfold, it heavily limits your view, but on the same time it feels like you have a shield around you, like nothing can hurt you. It makes you feel like a blind kid on steroids.

The first aim was the opening day of the Milan Triennalle, a big design exhibition in Parco Sempione, where the plan was to create an invasion of cubes.

But what was not planned was how to open the doors! Without any arms and hands available, the cubes were stuck outside for some time, and so decided to improvise a cube sculpture.

Soon enough, though, a helpful man understood the situation and let the cubes in.

Once inside the Trienalle, the five cubes quickly became the center of attention. A bit dazzled by this attention, they formed one of the classic cube combinations “vertical like Net” in the middle of the impressive entrance hall.

As if this piece of spontaneous design was an insult to the establishment, the cubes were immediately approached by the staff, who made it clear, in several languages, that they did not want cubes in their exhibition. Cubes are not troublemakers and therefore politely receded to a more friendly and somehow familiar atmosphere outside the exhibition.